Amazon Whole Foods Market Announces Fresh Price Cuts and Expanded Prime Benefits

SEATTLE and AUSTIN, Texas (April 1, 2019) – Good news for grocery shoppers! Amazon and Whole Foods Market are rolling out another wave of price reductions, marking the third round of cuts since their partnership began. Starting Wednesday, customers will notice lower prices on a wide selection of fresh produce throughout Whole Foods Market stores. Alongside these price cuts for everyone, Amazon Prime members will enjoy even greater savings with expanded benefits and exclusive weekly deals on popular items across various departments.

John Mackey, co-founder and CEO of Whole Foods Market, emphasized the company’s ongoing commitment to high quality while making healthy food more affordable. “Whole Foods Market is dedicated to maintaining the rigorous quality standards we’ve upheld for nearly 40 years,” Mackey stated. “Together with Amazon, we are committed to lowering prices further, building upon the positive impact of our previous price investments. Our sourcing, growing, and production standards are what distinguish Whole Foods Market, and we will continue to prioritize both affordability and the trusted quality and innovative selection our customers expect.”

Starting this Wednesday, shoppers can expect to find reduced prices on hundreds of items storewide. The focus is particularly on seasonal, high-quality produce, including leafy greens, tomatoes, and tropical fruits. For instance, large yellow mangoes will be priced at just $1 each, mixed-medley cherry tomatoes at $3.49 per 12oz container, and organic bunched rainbow chard at $1.99 per bunch. Overall, prices on selected items will be reduced by an average of 20 percent throughout the store, making Amazon Whole Foods even more appealing for budget-conscious consumers seeking premium groceries.

But the savings don’t stop there. Amazon Prime members are set to benefit even more significantly. Whole Foods Market is doubling the number of exclusive weekly Prime Member deals and increasing the depth of discounts. Over the coming months, customers can anticipate over 300 Prime member deals on some of the most sought-after seasonal products. This enhanced Prime benefit underscores the value of an Amazon Prime membership for regular Whole Foods Market shoppers.

Examples of the weekly rotating exclusive Prime member deals in April include substantial savings on popular items like:

  • Organic asparagus: $2.99/lb, saving $2 per pound
  • Organic strawberries: $2.99/lb, saving $2 per pound
  • Sumo Citrus: $2.49/lb, saving $1.50 per pound
  • Air-chilled, no-antibiotics-ever whole chicken: $1.79/lb, saving at least 40%
  • Spiral sliced ham: $3.99/lb, saving at least 33%
  • Animal welfare-rated, bone-in pork loin chops: $4.99/lb, saving at least $2 per pound
  • Fresh, sustainable wild-caught halibut fillet: $16.99/lb, saving at least 35%
  • 35% off all Justin’s brand products
  • $20 off Vega One Organic Shakes (24.3-26.9 oz. sizes only)
  • 40% off all Kite Hill plant-based products
  • 35% off all Epic brand products
  • Prepared sandwiches and wraps: 20% off

Furthermore, Prime members can also enjoy an additional 10 percent discount on hundreds of sale items throughout the store. This stacked savings approach makes amazon whole foods a truly compelling option for Prime members looking to maximize their grocery budget without compromising on quality.

These latest price reductions build upon previous initiatives that have already lowered prices on hundreds of items since Amazon acquired Whole Foods Market. From Whole Trade organic bananas and Chobani yogurt to 365 Everyday Value Cage-Free Large Eggs, the partnership has consistently delivered savings to customers. To date, these combined efforts have resulted in hundreds of millions of dollars saved by shoppers through lower prices and Prime member deals, demonstrating the significant impact of amazon whole foods on grocery affordability.

Whole Foods Market’s commitment to quality remains unwavering. Their stringent standards prohibit over a hundred common preservatives, flavors, colors, and other undesirable ingredients, including high-fructose corn syrup and hydrogenated fats. In the meat department, all animals are raised without antibiotics or added hormones. The seafood department exclusively offers sustainable wild-caught or Responsibly Farmed seafood, ensuring environmentally conscious and health-focused options for consumers. This dedication to quality and responsible sourcing is a core differentiator for amazon whole foods.

Jeff Wilke, CEO of Amazon Worldwide Consumer, reiterated the overarching goal of the partnership: “When Whole Foods Market joined the Amazon family, our mission was to make healthy and organic food more accessible to everyone. Over the past year, we have been working diligently to pass on savings to our customers.” Wilke added, “Customers trust Whole Foods Market for its industry-leading quality standards across all departments. Now, they can experience that same trusted quality with even greater savings throughout the store.” This statement reinforces the commitment of amazon whole foods to both quality and affordability.

To encourage new customers to experience the benefits, from Wednesday through the end of April, those who sign up for Prime can receive $10 off their in-store purchase of $20 or more at Whole Foods Market. This limited-time offer, available at amazon.com/WholeFoods10, allows new members to try Prime free for 30 days and immediately enjoy savings at amazon whole foods.

Since Amazon and Whole Foods Market joined forces in August 2017, they have launched a range of customer-centric initiatives, including:

  • Exclusive Prime member savings: An extra 10 percent off hundreds of sale items, plus up to 20 exclusive weekly deals.
  • Ultrafast delivery for Prime members: Two-hour grocery delivery via Prime Now in over 60 metro areas, with continued expansion planned for 2019. Delivery is free on orders over $35.
  • Grocery pickup for Prime members: Convenient grocery pickup in as little as 30 minutes at select locations.
  • Alexa shopping: Voice-activated grocery ordering and deal discovery using Alexa.
  • Amazon Rewards Visa Signature Cardmember savings: 5% back on Whole Foods Market purchases for eligible Prime members using the Amazon Prime Rewards Visa Card.
  • Convenient Amazon package pickup: Amazon Lockers in Whole Foods Market stores for package pickup and returns.

These integrated services further enhance the amazon whole foods shopping experience, offering convenience, savings, and quality all in one place. To discover more about these benefits and find a store near you, visit amazon.com/wholefoodsmarket.

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