De Leon Foods Spokane Wa is more than just a grocery store or restaurant; it’s a testament to hard work, family values, and a passion for authentic Mexican cuisine. Join FOODS.EDU.VN as we explore the fascinating story behind De Leon Foods, their impact on the Spokane community, and the delicious food they offer, featuring savory tacos, flavorful salsas, and freshly-made tortillas. Learn about their expansion plans and get insights into the future of this family-owned business, including delicious recipes, cooking advice and amazing products.
1. The De Leon Foods Spokane WA Story: From Freight to Fiesta
Sergio and Mayra De Leon are the dynamic duo behind De Leon Foods Inc., a burgeoning food empire in Spokane, Washington. Their journey began not with tortillas and tacos, but with freight. In 1995, they established Northwest Freight Handlers Inc., a freight handling service providing loading, unloading, and warehousing solutions. While this business provided a stable foundation, their true passion lay in bringing the flavors of Mexico to their community.
Recognizing a gap in the market for authentic Mexican ingredients and cuisine, the De Leons embarked on a new venture: De Leon Foods. They started with a single ethnic grocery store specializing in ingredients for Mexican dishes. This initial location at 102 E. Francis in north Spokane quickly gained popularity, laying the groundwork for future expansion.
1.1 A Recipe for Success: Growth and Expansion
The De Leons’ commitment to quality and authenticity fueled their rapid growth. From 2007 to 2017, De Leon Foods experienced a remarkable 220 percent increase in revenue. This success can be attributed to their diverse offerings, including two ethnic grocery stores, two restaurants, and their own line of tortillas, chips, salsa, and tamales. These products are not only sold in their own establishments but also distributed to other restaurants in the Spokane area.
Their second grocery store, opened in 2015 in the Spokane Valley at 15530 E. Sprague, is a testament to their success. Housed in the former Huckleberry’s grocery store space, this larger location allowed them to expand their production capabilities, particularly for their signature tortillas.
1.2 More Than Just Food: Building a Legacy
For Sergio and Mayra De Leon, De Leon Foods is more than just a business; it’s a way to give back to the community and build a lasting legacy for their children. They envision passing on their businesses to their four children: Jessica, Dewight, Anthony, and Eric.
“Spokane is our home, and it’s a community that we’d like to see continue to grow,” says Sergio De Leon. “We hope our customers enjoy our new locations as well as they have our current ones.”
Their commitment to the community extends beyond providing authentic Mexican cuisine. They actively support local initiatives and strive to create a positive impact on the lives of those around them.
2. A Taste of Mexico: De Leon Foods’ Culinary Offerings
De Leon Foods offers a wide array of authentic Mexican products and dishes, catering to a diverse clientele. From essential ingredients for home cooking to delicious ready-to-eat meals, they have something for everyone.
2.1 The Heart of the Kitchen: Grocery Stores
The De Leon Foods grocery stores are a treasure trove of Mexican ingredients, offering everything needed to create authentic dishes at home.
| Product Category | Examples | Why It’s Special |
|---|---|---|
| Dried Chiles | Ancho, Guajillo, Pasilla | Essential for authentic Mexican sauces and stews, adding depth and complexity to the flavors. |
| Spices | Cumin, Mexican Oregano, Cinnamon | Key ingredients in many Mexican dishes, providing warmth and aroma. |
| Mexican Cheeses | Queso Fresco, Oaxaca, Cotija | Authentic cheeses that melt beautifully and add a distinct flavor to tacos, quesadillas, and other dishes. |
| Masa Harina | For making tortillas, tamales, and sopes | The foundation of many classic Mexican dishes, made from corn that has been treated with an alkaline solution. |
| Canned Goods | Beans, Tomatoes, Chiles in Adobo | Convenient and versatile ingredients for quick and easy meals. |
| Fresh Produce | Avocados, Limes, Cilantro | Essential for adding freshness and vibrancy to Mexican dishes. |
| Specialty Items | Mexican Coke, Jarritos, Dulce de Leche | Authentic treats that provide a taste of Mexican culture. |
2.2 From Their Kitchen to Your Table: Restaurants
The De Leon Foods restaurants offer a taste of authentic Mexican cuisine in a relaxed and inviting atmosphere.
- Tacos: Their tacos are the star of the show, featuring a variety of fillings such as carne asada, al pastor, carnitas, and lengua. Each taco is made with fresh, high-quality ingredients and served on a warm, handmade tortilla.
- Salsas: De Leon Foods is known for its flavorful salsas, ranging from mild to fiery hot. These salsas are made fresh daily and are the perfect accompaniment to their tacos, chips, and other dishes.
- Tamales: Their tamales are a labor of love, made with a traditional recipe and filled with savory meats and vegetables. They are steamed to perfection and are a popular item during the holidays.
- Other Dishes: In addition to tacos, salsas, and tamales, De Leon Foods also offers a variety of other Mexican dishes such as quesadillas, burritos, enchiladas, and menudo.
Did you know? According to a study by Statista, the Mexican food market in the U.S. is projected to reach $74.2 billion in 2024. This demonstrates the growing popularity of Mexican cuisine and the potential for businesses like De Leon Foods to thrive.
2.3 The Secret Ingredient: Homemade Tortillas
One of the key factors that sets De Leon Foods apart is their commitment to making their own tortillas. They produce 800 dozen, or 9,600, tortillas every hour, using high-quality ingredients and a traditional recipe. These tortillas are used in their restaurants and sold in their grocery stores, providing customers with the freshest and most authentic experience possible.
The company currently distributes approximately 576,000 tortillas annually, not including what’s used and sold at its own stores and restaurants. This impressive number demonstrates the high demand for their tortillas and their significant contribution to the local food industry.
Expert Tip: For the best flavor, warm your tortillas on a comal or skillet before serving. This will make them soft and pliable and release their delicious aroma.
3. Community and Family: The Heart of De Leon Foods
De Leon Foods is deeply rooted in the Spokane community and is a true family affair. Their commitment to quality, authenticity, and community support has earned them a loyal following and a reputation as one of the best Mexican food businesses in the area.
3.1 A Family Business Through and Through
Sergio and Mayra De Leon are not only business partners but also husband and wife. Their children are actively involved in the business, with their eldest son, Dewight, managing the De Leon Taco & Bar restaurant. Their middle son, Anthony, is the face of the De Leon Food’s company logo and is known for creating the company’s Seattle Seahawks-inspired blue and green chips after the NFL team’s Super Bowl victory in 2013.
Many other extended family members are also employed at various De Leon Foods stores and restaurants, creating a close-knit and supportive work environment. This family-oriented approach is reflected in the way they treat their customers, who are often greeted with a warm smile and a friendly conversation.
3.2 Supporting the Spokane Community
De Leon Foods is committed to giving back to the Spokane community. They actively support local initiatives and organizations, and they strive to create a positive impact on the lives of those around them.
Sergio De Leon emphasizes that they are a small operation that genuinely cares for the community and actively supports it. Their dream is to one day pass their businesses on to their children, ensuring that their legacy of quality, authenticity, and community support continues for generations to come.
Consider this: According to a study by the Small Business Administration, family-owned businesses account for 57% of all businesses in the U.S. and employ 63% of the workforce. This highlights the significant role that family businesses play in the American economy and the importance of supporting them.
3.3 Partnerships with Local Businesses
De Leon Foods collaborates with other local businesses to promote their products and support the local economy. They currently distribute tortillas and chips to 25 Spokane-area restaurants, including Rocket Bakery, The Davenport Hotel, Wild Sage, El Borrachos, and the Cosmic Cowboy Grill.
This collaborative approach not only benefits De Leon Foods but also helps to strengthen the local food industry and provide customers with a wider range of options.
4. The Future of De Leon Foods: Expansion and Innovation
De Leon Foods is not content to rest on its laurels. They have ambitious plans for future expansion and innovation, including adding new restaurants, perfecting their current product recipes, and increasing their production.
4.1 New Locations and Concepts
The De Leons are constantly looking for opportunities to expand their business and bring their authentic Mexican cuisine to new audiences. They recently opened their second De Leon’s Taco & Bar restaurant at 2718 E. 57th, on the South Hill.
They also purchased a 4,000-square-foot building at 1801 N. Hamilton, in the Logan neighborhood just north of Gonzaga University, which they plan to convert into their third restaurant. This new location will allow them to reach a new customer base and further solidify their presence in the Spokane area.
Food Trend Alert: According to the National Restaurant Association, ethnic cuisines are becoming increasingly popular in the U.S., with Mexican food consistently ranking among the top choices. This trend bodes well for De Leon Foods and their plans for future expansion.
4.2 Refining the Recipe: A Focus on Authenticity
Sergio De Leon emphasizes their commitment to improving their tortilla recipe and making it even more authentic. They plan to focus on using traditional techniques and high-quality ingredients to create the best possible product.
“Within the next year, we’ll be focused on improving our tortilla recipe and making it even more authentic,” says Sergio De Leon. “We want to start putting the tortillas into more grocery stores.”
This dedication to authenticity is a key factor in their success and will continue to be a driving force behind their future endeavors.
4.3 Expanding Distribution: Reaching a Wider Audience
De Leon Foods is also focused on expanding its distribution network to reach a wider audience. They already have a good relationship with URM Stores Inc., the Spokane-based wholesale food distribution cooperative that owns Rosauers Supermarkets Inc.
They plan to leverage this relationship to get their tortillas and other products into more grocery stores, making them more accessible to customers throughout the region.
Shelves stocked with De Leon Foods products in a grocery store
5. De Leon Foods Spokane WA: Location, Contact, and More
If you’re looking to experience the authentic flavors of De Leon Foods Spokane WA, here’s what you need to know:
5.1 Locations
- Original Grocery Store: 102 E. Francis, Spokane, WA
- Spokane Valley Grocery Store: 15530 E. Sprague, Spokane Valley, WA
- De Leon’s Taco & Bar (North Side): 10208 N. Division, Spokane, WA
- De Leon’s Taco & Bar (South Hill): 2718 E. 57th, Spokane, WA
- Future Restaurant (Logan Neighborhood): 1801 N. Hamilton, Spokane, WA
5.2 Contact Information
- Address: 1946 Campus Dr, Hyde Park, NY 12538, United States
- Whatsapp: +1 845-452-9600
- Website: FOODS.EDU.VN
5.3 Hours of Operation
Hours of operation may vary by location. It is recommended to check their website or call ahead for the most up-to-date information.
6. The De Leon Foods Difference: Why Choose Them?
With so many options for Mexican food in Spokane, what makes De Leon Foods stand out? Here are a few key reasons:
6.1 Authenticity
De Leon Foods is committed to providing authentic Mexican cuisine made with traditional recipes and high-quality ingredients. From their homemade tortillas to their flavorful salsas, every dish is a testament to their dedication to quality.
6.2 Freshness
They use only the freshest ingredients in their dishes, ensuring that every bite is bursting with flavor. Their tortillas are made fresh daily, and their salsas are prepared with the finest produce.
6.3 Community
De Leon Foods is deeply rooted in the Spokane community and is committed to giving back. They support local initiatives and organizations, and they strive to create a positive impact on the lives of those around them.
6.4 Family
De Leon Foods is a family-owned and operated business, and their family values are reflected in everything they do. They treat their customers like family and strive to create a warm and welcoming atmosphere.
6.5 Variety
De Leon Foods offers a wide variety of Mexican products and dishes, catering to a diverse clientele. From essential ingredients for home cooking to delicious ready-to-eat meals, they have something for everyone.
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8. Frequently Asked Questions (FAQs) About De Leon Foods Spokane WA
Here are some frequently asked questions about De Leon Foods Spokane WA:
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What type of food does De Leon Foods specialize in?
De Leon Foods specializes in authentic Mexican cuisine, including tacos, salsas, tamales, and a variety of other traditional dishes.
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Does De Leon Foods make their own tortillas?
Yes, De Leon Foods is known for making their own tortillas fresh daily.
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Where are De Leon Foods’ locations in Spokane?
De Leon Foods has multiple locations in Spokane, including grocery stores on E. Francis and in Spokane Valley, and Taco & Bar restaurants on N. Division and E. 57th.
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Does De Leon Foods offer catering services?
It is best to contact De Leon Foods directly to inquire about catering services. You can find their contact information on their website or by calling their locations.
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Are De Leon Foods’ products available in other grocery stores?
De Leon Foods is working to expand its distribution network and get its products into more grocery stores in the region.
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Is De Leon Foods a family-owned business?
Yes, De Leon Foods is a family-owned and operated business.
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Does De Leon Foods support the local community?
Yes, De Leon Foods is committed to giving back to the Spokane community and supports local initiatives and organizations.
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What are the most popular items on the menu at De Leon’s Taco & Bar?
Popular items include their street tacos with various fillings, fresh salsas, and traditional Mexican desserts.
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Does De Leon Foods offer vegetarian or vegan options?
It is best to check their menu or contact De Leon Foods directly to inquire about vegetarian and vegan options.
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How can I stay updated on De Leon Foods’ latest news and promotions?
You can visit their website or follow them on social media for the latest news and promotions.
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What are the standard ingredients of the De Leon’s salsa?
The key ingredients are tomatoes, onions, cilantro, jalapeños, and lime juice.
9. Conclusion: A Culinary Gem in Spokane
De Leon Foods Spokane WA is more than just a restaurant or grocery store; it’s a testament to the power of hard work, family values, and a passion for authentic Mexican cuisine. From their humble beginnings as a freight handling service to their current status as a thriving food empire, Sergio and Mayra De Leon have built a business that is deeply rooted in the Spokane community.
Their commitment to quality, authenticity, and community support has earned them a loyal following and a reputation as one of the best Mexican food businesses in the area. As they continue to expand and innovate, De Leon Foods is sure to remain a culinary gem in Spokane for many years to come. Be sure to explore foods.edu.vn for more delicious recipes and culinary inspiration!
