What Is NYC Known For Food? A Delicious Deep Dive

What Is Nyc Known For Food? New York City’s food scene is celebrated worldwide for its incredible diversity and high-quality offerings, brought to you by FOODS.EDU.VN. From iconic New York-style pizza to bagels with lox and cream cheese, this vibrant culinary landscape is always ready to offer a unique experience. Ready to explore the flavors of New York? Join us as we explore the many culinary delights that make New York City a true food lover’s paradise. Dive into this diverse gastronomy, discover unique dishes and explore the best restaurants.

1. What Makes New York City a Food Paradise?

New York City has earned its reputation as a top food destination because of several factors. Its vibrant, multicultural environment is a melting pot of culinary influences from around the world. This is the place where you can find almost every type of cuisine. The diversity of NYC’s population has shaped its food culture, offering an array of dining experiences to suit every palate and budget. The city’s rich history of immigration continues to fuel its dynamic food scene, with each wave of newcomers bringing unique flavors and culinary traditions. This constant evolution keeps the city’s food scene fresh, exciting, and always worth exploring. According to a study by the New York Hospitality Alliance, over 26,000 restaurants operate in New York City, reflecting its vast culinary landscape.

1.1 Historical Influences

The historical waves of immigration have significantly shaped New York’s culinary landscape.

Early Immigration: Italian, German, and Irish immigrants in the 19th and early 20th centuries introduced dishes like pizza, pretzels, and corned beef.
Jewish Immigration: Jewish immigrants, also in the 19th century, brought bagels, pastrami, and delicatessens, which have become New York staples.
Chinese Immigration: The establishment of Chinatowns in Manhattan, Brooklyn, and Queens has provided authentic Chinese cuisine, including dim sum and General Tso’s Chicken.
More Recent Waves: More recent immigrant groups from Latin America, Asia, and the Middle East have continued to enrich the city’s food scene with diverse and unique flavors.

1.2 Culinary Diversity

New York City’s culinary diversity is one of its greatest strengths. You can find nearly every type of cuisine, from high-end gourmet restaurants to casual street food vendors.

Global Cuisines: NYC offers authentic culinary experiences from around the globe, including Italian, Chinese, Mexican, Indian, Korean, and Ethiopian dishes.
Fusion Cuisine: The city is also known for its innovative fusion restaurants, blending different culinary traditions to create exciting new dishes.
Seasonal Menus: Many restaurants focus on using fresh, local ingredients, offering seasonal menus that highlight the best of each season’s produce.
Themed Restaurants: Themed restaurants enhance the dining experience, offering unique atmospheres and decor that complement their cuisine.

1.3 The Role of Local Ingredients

The emphasis on local ingredients is integral to the city’s appeal for foodies. Farmers markets and local producers supply restaurants with fresh, seasonal produce, enhancing the quality and flavors of their dishes.

Farm-to-Table Movement: Many NYC restaurants participate in the farm-to-table movement, emphasizing the use of locally sourced ingredients.
Seasonal Menus: Restaurants change their menus seasonally to highlight the freshest ingredients available.
Supporting Local Farmers: By using local ingredients, restaurants support regional farmers and contribute to the sustainability of the local food system.

1.4 The Influence of Street Food Culture

Street food culture has a significant impact on New York’s cuisine. Street vendors offer a diverse range of affordable and delicious options.

Food Trucks and Carts: Food trucks and carts serve everything from hot dogs and pretzels to halal food and gourmet sandwiches.
Cultural Diversity: Street food reflects the city’s cultural diversity, with vendors offering dishes from around the world.
Affordable Options: Street food provides affordable dining options for New Yorkers and tourists alike, making it accessible to a wide range of people.

2. What Are Some Iconic New York City Foods?

New York City is famous for several iconic foods that have become synonymous with the city’s culinary identity. These dishes are not only delicious but also deeply rooted in the city’s history and culture.

New York-Style Pizza
New York Cheesecake
New York-Style Hot Dog
Bagel with Lox and Cream Cheese
Pastrami Sandwich
Corned Beef Sandwich

2.1 New York-Style Pizza

New York-style pizza is characterized by its thin, foldable crust and simple toppings. It is the most recognizable food in New York City.

Thin Crust: The crust is thin and crispy, yet soft enough to be folded in half for easy eating.
Simple Toppings: Traditional toppings include tomato sauce, mozzarella cheese, and pepperoni.
Folding Technique: The “fold” is essential, allowing you to manage the large, floppy slices.
Local Favorite: Every New Yorker has a favorite pizzeria, and debates about the best slice are common.

2.2 New York Cheesecake

New York cheesecake is known for its dense, rich, and creamy texture. It is a beloved dessert that showcases New York’s culinary excellence.

Extra Cream Cheese: It uses extra cream cheese compared to other cheesecakes, giving it a dense and creamy texture.
Simple Ingredients: It typically uses simple ingredients like cream cheese, eggs, sugar, and vanilla.
Classic Dessert: This dessert is found in most diners and bakeries throughout the city.
Decadent Indulgence: Its rich flavor makes it a perfect treat for special occasions or a simple indulgence.

2.3 New York-Style Hot Dog

The New York-style hot dog is a classic street food, often enjoyed with a variety of toppings. It is a quick and satisfying option for New Yorkers on the go.

Street Cart Staple: These are available from street carts and vendors all over the city.
Toppings: Common toppings include sauerkraut, sauteed onions, ketchup, and mustard.
Simple and Delicious: The combination of a juicy hot dog and flavorful toppings is a simple yet delicious meal.
Iconic Brand: Nathan’s Famous hot dogs at Coney Island are a must-try for visitors.

2.4 Bagel with Lox and Cream Cheese

The bagel with lox and cream cheese reflects New York’s Jewish culinary heritage. This dish is the epitome of a New York brunch.

Jewish Influence: This dish represents the city’s rich Jewish culinary traditions.
Crispy Exterior: New York bagels are boiled before baking, giving them a crispy exterior and chewy interior.
Classic Combination: The creamy, tangy cream cheese and salty lox perfectly complement the bagel.
Brunch Favorite: It is a popular brunch item, especially on weekends.

2.5 Pastrami Sandwich

The pastrami sandwich, made with thick slices of pastrami on rye bread, is a New York deli staple. Its savory flavor and hearty portions make it a beloved choice.

Thick-Cut Pastrami: The pastrami is thickly sliced and piled high on rye bread.
Spicy Mustard: Spicy brown mustard adds a flavorful kick to the sandwich.
Kosher Pickle: A kosher dill pickle on the side is a traditional accompaniment.
Deli Essential: Katz’s Delicatessen is one of the most famous places to enjoy this sandwich.

2.6 Corned Beef Sandwich

Like pastrami, corned beef is a Jewish deli staple, often served in a massive sandwich. Its rich flavor and tender texture make it a favorite among deli enthusiasts.

Salt-Cured Beef: Corned beef is made by salt-curing beef, resulting in a distinctive flavor.
Mile-High Sandwich: Similar to pastrami, it is served in a mile-high sandwich on rye bread.
Katz’s Delicatessen: Katz’s Delicatessen is renowned for its exceptional corned beef sandwiches.

3. What Are Some Hidden Culinary Gems in NYC?

Beyond the iconic dishes, New York City offers a plethora of hidden culinary gems waiting to be discovered. These spots often provide unique and authentic dining experiences that are off the beaten path.

Spicy Cumin Lamb Noodles from Xi’an Famous Foods
Magnolia Bakery’s Banana Pudding
Dim Sum in Chinatowns
Egg Cream
Dominique Ansel’s Cronut

3.1 Spicy Cumin Lamb Noodles from Xi’an Famous Foods

Xi’an Famous Foods is a beloved local chain specializing in Western Chinese cuisine. It is known for its hand-ripped noodles and bold flavors.

Hand-Ripped Noodles: The biang-biang noodles are hand-ripped, giving them a unique texture.
Spicy Cumin Lamb: The combination of spicy cumin and tender lamb is incredibly flavorful.
Local Chain: Xi’an Famous Foods has multiple locations throughout the city, making it easily accessible.
Unique Cuisine: It offers a taste of Western Chinese cuisine that is hard to find elsewhere.

3.2 Magnolia Bakery’s Banana Pudding

Magnolia Bakery gained fame from its appearance in “Sex and the City,” but its banana pudding is a must-try treat. It is a comforting and delicious dessert that keeps customers coming back.

Fresh Bananas: It is made with fresh bananas, adding natural sweetness and flavor.
Vanilla Pudding: Creamy vanilla pudding provides a smooth and rich base.
Vanilla Wafers: Vanilla wafers add a delightful crunch and texture.
Comfort Food: This dessert is a perfect example of comforting and satisfying comfort food.

3.3 Dim Sum in Chinatowns

New York City’s Chinatowns in Brooklyn, Manhattan, and Queens offer a wealth of authentic dim sum experiences. These restaurants provide a cultural and culinary experience that is both fun and delicious.

Diverse Chinatowns: Each Chinatown offers a unique culinary experience.
Classic Dishes: Popular dim sum dishes include pork buns, dumplings, and shumai.
Dining Experience: Dim sum is traditionally enjoyed as a shared meal with family and friends.
Cultural Immersion: Exploring these Chinatowns is a great way to experience Chinese culture and cuisine.

3.4 Egg Cream

The egg cream is a Brooklyn staple made with seltzer, milk, and chocolate syrup. Its frothy texture and sweet flavor make it a refreshing and unique beverage.

Brooklyn Creation: This beverage is a beloved Brooklyn creation.
Simple Ingredients: It is made with seltzer, milk, and chocolate syrup.
Creamy Foam: It is named for the cream-like head of foam that forms on top.
Refreshing Drink: This drink is a perfect refreshing treat on a hot day.

3.5 Dominique Ansel’s Cronut

The cronut, created by Dominique Ansel Bakery, is a donut-croissant hybrid that has become a modern classic. Its flaky layers and creative fillings make it a must-try pastry.

Donut-Croissant Hybrid: It combines the best qualities of a donut and a croissant.
Flaky Layers: Made with croissant dough, it has flaky and buttery layers.
Rotating Fillings: The bakery offers a rotating assortment of fillings, keeping it exciting.
Modern Classic: This pastry has quickly become a modern classic in the New York food scene.

4. How Has NYC’s Food Scene Evolved?

New York City’s food scene has undergone significant changes and developments over the years. The evolution reflects broader trends in society, technology, and culinary innovation.

Early Food Culture
Mid-20th Century Developments
Late 20th Century and Beyond
Modern Trends

4.1 Early Food Culture

The early food culture in New York was shaped by its original inhabitants and early European settlers.

Native American Influence: Native American cuisine influenced early colonial diets, incorporating ingredients like corn, beans, and squash.
Colonial Era: European settlers introduced new foods and cooking techniques, laying the foundation for a diverse culinary landscape.
Early Markets: Early markets, such as the Wall Street Market, were vital centers for trade and the distribution of food.

4.2 Mid-20th Century Developments

The mid-20th century saw the rise of iconic New York foods and the expansion of dining options.

Rise of Delis: Jewish delis became popular, offering pastrami, corned beef, and other traditional dishes.
Pizzeria Boom: The popularity of pizza grew, with many iconic pizzerias opening during this period.
Automats: Automats provided quick and affordable meals through vending machines.

4.3 Late 20th Century and Beyond

The late 20th century and beyond saw an explosion of culinary diversity and innovation.

Globalization: Increased immigration brought new cuisines and culinary traditions from around the world.
Celebrity Chefs: The emergence of celebrity chefs transformed the dining experience, focusing on culinary artistry.
Food Trucks: Food trucks became a popular option for affordable and diverse street food.

4.4 Modern Trends

Modern trends in NYC’s food scene reflect a focus on sustainability, health, and technology.

Farm-to-Table: The farm-to-table movement emphasizes the use of local and sustainable ingredients.
Plant-Based Dining: The rise of plant-based dining reflects a growing interest in healthy and sustainable food options.
Food Delivery Apps: Technology has transformed how people access food, with food delivery apps becoming increasingly popular.

5. What Are Some Unique Dining Experiences in NYC?

New York City offers a variety of unique dining experiences that go beyond traditional restaurants. These options provide memorable and immersive culinary adventures.

Themed Restaurants
Speakeasies
Rooftop Dining
Culinary Classes

5.1 Themed Restaurants

Themed restaurants enhance the dining experience with unique atmospheres and decor.

Immersive Environments: Themed restaurants create immersive environments that transport diners to another time or place.
Unique Decor: From pirate ships to jungle settings, the decor is designed to complement the cuisine.
Interactive Experiences: Some themed restaurants offer interactive experiences, such as live performances or games.

5.2 Speakeasies

Speakeasies offer a clandestine and exclusive dining experience.

Hidden Entrances: These bars and restaurants often have hidden entrances and require a password for entry.
Craft Cocktails: They are known for their craft cocktails and intimate atmosphere.
Historical Charm: Speakeasies evoke the charm and mystery of the Prohibition era.

5.3 Rooftop Dining

Rooftop restaurants provide stunning views of the city skyline along with delicious food and drinks.

Scenic Views: Rooftop dining offers panoramic views of iconic landmarks and bustling streets.
Seasonal Menus: Many rooftop restaurants feature seasonal menus that highlight fresh ingredients.
Elegant Atmosphere: The elegant atmosphere makes rooftop dining perfect for special occasions.

5.4 Culinary Classes

Culinary classes offer hands-on cooking experiences where you can learn new skills and techniques.

Interactive Learning: Culinary classes provide interactive learning experiences with expert chefs.
Diverse Cuisines: You can find classes focusing on various cuisines, from Italian to Asian.
Skill Development: These classes help you develop cooking skills and expand your culinary knowledge.

6. Why Is Street Food So Popular in NYC?

Street food is integral to the New York City experience, offering a diverse range of affordable and delicious options. Its popularity stems from several factors that cater to the fast-paced lifestyle and diverse tastes of New Yorkers.

Affordability
Convenience
Diversity
Cultural Representation

6.1 Affordability

Street food provides budget-friendly alternatives to traditional restaurants, making it accessible to a wide range of people.

Low Cost: Street food is generally cheaper than dining in restaurants, making it an attractive option for those on a budget.
Value for Money: Despite the lower cost, street food often delivers high-quality flavors and satisfying portions.

6.2 Convenience

The convenience of street food caters to the fast-paced lifestyle of New Yorkers.

On-the-Go: Street food is easy to grab and eat while on the move, perfect for busy individuals.
Accessibility: With numerous vendors throughout the city, street food is always within reach.

6.3 Diversity

Street food reflects the city’s cultural diversity, offering a wide array of cuisines from around the world.

Global Flavors: From halal food and tacos to dumplings and kebabs, street food provides a taste of global cuisines.
Unique Offerings: Vendors often specialize in unique and hard-to-find dishes, adding to the culinary diversity.

6.4 Cultural Representation

Street food represents the diverse cultures and communities that make up New York City.

Immigrant Heritage: Many street food vendors are immigrants who bring their culinary traditions to the city.
Community Connection: Street food fosters a sense of community, as vendors and customers interact regularly.

7. How Does NYC Food Scene Cater to Different Dietary Needs?

New York City’s food scene is inclusive, catering to a variety of dietary needs and preferences. Restaurants and food vendors offer options for vegetarian, vegan, gluten-free, and other specialized diets.

Vegetarian Options
Vegan Options
Gluten-Free Options
Allergy-Friendly Restaurants

7.1 Vegetarian Options

Vegetarian options are widely available in NYC, with many restaurants offering dedicated vegetarian menus or dishes.

Diverse Dishes: Vegetarian dishes include pasta, salads, vegetable curries, and plant-based burgers.
Vegetarian Restaurants: NYC has numerous vegetarian restaurants that focus exclusively on plant-based cuisine.
Global Influence: Many cuisines, such as Indian and Mediterranean, offer naturally vegetarian dishes.

7.2 Vegan Options

Vegan options are becoming increasingly popular in NYC, with a growing number of restaurants offering plant-based alternatives.

Plant-Based Menus: Vegan restaurants offer fully plant-based menus, including vegan versions of classic dishes.
Vegan Substitutes: Many restaurants use vegan substitutes for meat, dairy, and eggs to create vegan-friendly options.
Creative Dishes: Vegan chefs are creating innovative and flavorful dishes that appeal to both vegans and non-vegans.

7.3 Gluten-Free Options

Gluten-free options are widely available, catering to those with gluten sensitivities or celiac disease.

Gluten-Free Menus: Many restaurants offer gluten-free menus or clearly labeled gluten-free dishes.
Gluten-Free Alternatives: Gluten-free alternatives, such as gluten-free pasta, bread, and pizza crusts, are readily available.
Cross-Contamination Awareness: Restaurants are increasingly aware of the importance of preventing cross-contamination.

7.4 Allergy-Friendly Restaurants

Allergy-friendly restaurants take extra precautions to accommodate diners with food allergies.

Allergen Labeling: Restaurants clearly label allergens in their dishes, making it easier for diners to make informed choices.
Staff Training: Staff are trained to handle food allergies and prevent cross-contamination.
Customizable Dishes: Many restaurants are willing to customize dishes to accommodate specific allergies.

8. What Are the Best Food Markets in NYC?

Food markets are vibrant hubs of culinary activity in New York City, offering a variety of food vendors, artisanal products, and dining options.

Chelsea Market
Smorgasburg
Eataly
Time Out Market New York

8.1 Chelsea Market

Chelsea Market is a historic indoor market offering a diverse range of food vendors and artisanal products.

Historic Location: Located in a former Nabisco factory, Chelsea Market has a rich history.
Diverse Vendors: It features a variety of vendors selling everything from seafood and tacos to pastries and coffee.
Dining Options: Chelsea Market offers numerous dining options, from casual eateries to sit-down restaurants.

8.2 Smorgasburg

Smorgasburg is a large outdoor food market featuring hundreds of vendors selling innovative and delicious dishes.

Large Scale: With hundreds of vendors, Smorgasburg is one of the largest food markets in the world.
Innovative Foods: It is known for its innovative and Instagram-worthy food creations.
Weekend Event: Smorgasburg takes place on weekends in different locations throughout the city.

8.3 Eataly

Eataly is an Italian marketplace offering a variety of Italian foods, products, and dining experiences.

Italian Focus: Eataly focuses on high-quality Italian products and dishes.
Multiple Locations: It has multiple locations throughout the city, each offering a unique experience.
Dining Options: Eataly features several restaurants, cafes, and counters serving authentic Italian cuisine.

8.4 Time Out Market New York

Time Out Market New York brings together some of the city’s best chefs and restaurants in one location.

Curated Selection: It features a curated selection of top chefs and restaurants.
Central Location: Located in DUMBO, Brooklyn, Time Out Market offers stunning views of the Manhattan skyline.
Diverse Cuisine: The market offers a diverse range of cuisines, from pizza and burgers to sushi and tacos.

9. How Does Social Media Influence NYC Food Trends?

Social media has significantly impacted New York City’s food trends, influencing what people eat, where they dine, and how they discover new culinary experiences.

Visual Appeal
Viral Trends
Influencer Marketing
Customer Reviews

9.1 Visual Appeal

Visual platforms like Instagram and TikTok drive food trends based on the visual appeal of dishes.

Instagrammable Foods: Restaurants create dishes that are visually stunning and photograph well, encouraging customers to share them on social media.
Aesthetic Presentation: The aesthetic presentation of food is just as important as the taste, with chefs focusing on plating and garnishing.

9.2 Viral Trends

Social media platforms can quickly turn a dish or restaurant into a viral sensation.

Rapid Popularity: A viral food trend can rapidly increase a restaurant’s popularity and drive long lines of customers.
Creative Dishes: Viral trends often involve creative and unusual dishes that capture people’s attention.

9.3 Influencer Marketing

Influencers play a significant role in promoting restaurants and food trends in NYC.

Paid Partnerships: Restaurants partner with influencers to promote their dishes and reach a wider audience.
Authentic Reviews: Influencers provide reviews and recommendations, influencing their followers’ dining choices.

9.4 Customer Reviews

Online platforms provide a space for customers to share their dining experiences and influence others.

Yelp and Google Reviews: Platforms like Yelp and Google Reviews provide a space for customers to share their opinions.
Transparency: Customer reviews provide transparency and help diners make informed decisions.

10. What Culinary Events and Festivals Take Place in NYC?

New York City hosts numerous culinary events and festivals throughout the year, celebrating the city’s diverse food scene.

NYC Wine & Food Festival
Taste of Times Square
Restaurant Week
Summer Restaurant Week

10.1 NYC Wine & Food Festival

The NYC Wine & Food Festival is a large-scale event featuring celebrity chefs, wine tastings, and culinary demonstrations.

Celebrity Chefs: The festival attracts celebrity chefs from around the world.
Culinary Demonstrations: Attendees can participate in culinary demonstrations and learn new cooking techniques.
Charity Event: The festival raises money for food-related charities and organizations.

10.2 Taste of Times Square

Taste of Times Square is an annual event showcasing the diverse cuisine of the Times Square neighborhood.

Local Restaurants: The event features local restaurants offering samples of their signature dishes.
Outdoor Event: Taste of Times Square takes place outdoors, attracting thousands of attendees.
Community Celebration: It is a community celebration of the culinary diversity of Times Square.

10.3 Restaurant Week

Restaurant Week offers prix fixe menus at some of the city’s best restaurants, making fine dining more accessible.

Prix Fixe Menus: Restaurants offer prix fixe menus at discounted prices.
Wide Participation: Hundreds of restaurants participate in Restaurant Week, offering a wide range of cuisines.
Popular Event: Restaurant Week is a popular event that attracts both locals and tourists.

10.4 Summer Restaurant Week

Similar to Restaurant Week, Summer Restaurant Week provides prix fixe menus during the summer months.

Seasonal Dishes: The menus often feature seasonal dishes highlighting fresh ingredients.
Extended Event: Summer Restaurant Week is typically longer than the traditional Restaurant Week.
Tourist Attraction: It is a popular tourist attraction, offering a chance to experience New York’s culinary scene at a discounted price.

New york style pizza

Caption: Nathan’s Famous hot dogs are a quintessential New York street food, enjoyed by locals and tourists alike at Coney Island.

Exploring the culinary scene of New York City is an adventure, with something to satisfy every palate. From iconic dishes to hidden gems, the city’s food culture is a testament to its diversity and innovation. Whether you’re a local looking for new spots to explore or a visitor eager to dive into the gastronomic landscape, NYC has something for everyone. Ready to discover more culinary secrets and expert tips? Visit FOODS.EDU.VN for in-depth guides, exclusive recipes, and the latest food trends. Don’t miss out on the delicious journey – your next great meal is just a click away. For more information, visit us at 1946 Campus Dr, Hyde Park, NY 12538, United States, or contact us via WhatsApp at +1 845-452-9600. Explore further at foods.edu.vn.

Frequently Asked Questions (FAQs)

1. What are the must-try foods in NYC?
You absolutely have to try New York-style pizza, New York cheesecake, a New York-style hot dog, a bagel with lox and cream cheese, and a pastrami sandwich when you’re in NYC. These are iconic dishes that represent the city’s unique culinary identity.

2. Where can I find the best pizza in New York City?
Finding the best pizza in NYC is a matter of personal preference, but some highly recommended pizzerias include Lombardi’s, Joe’s Pizza, and Grimaldi’s. Each offers its unique take on the classic New York slice.

3. What is New York cheesecake known for?
New York cheesecake is known for its dense, rich, and creamy texture. This is achieved by using extra cream cheese compared to other cheesecake recipes.

4. Are there vegetarian or vegan options in NYC?
Yes, New York City’s food scene caters to a wide range of dietary needs. You can find numerous vegetarian and vegan restaurants and dishes throughout the city.

5. What are some unique dining experiences in NYC?
Unique dining experiences in NYC include themed restaurants, speakeasies, rooftop dining, and culinary classes. These options provide memorable and immersive culinary adventures.

6. How has immigration influenced the food in NYC?
Immigration has significantly shaped New York City’s food scene, with each wave of immigrants bringing unique culinary traditions and flavors. Italian, Jewish, Chinese, and other immigrant communities have all contributed to the city’s diverse culinary landscape.

7. What are some popular street foods in NYC?
Popular street foods in NYC include hot dogs, pretzels, halal food, and New York-style pizza. Street food is an integral part of the city’s culinary culture, offering affordable and diverse options.

8. How can I discover hidden culinary gems in NYC?
To discover hidden culinary gems in NYC, explore different neighborhoods, read local food blogs and reviews, and ask locals for recommendations. Don’t be afraid to venture off the beaten path and try new things.

9. What are some food markets I should visit in NYC?
Some of the best food markets in NYC include Chelsea Market, Smorgasburg, Eataly, and Time Out Market New York. These markets offer a variety of food vendors, artisanal products, and dining options.

10. How does social media impact food trends in NYC?
Social media plays a significant role in influencing NYC food trends, with visual platforms like Instagram and TikTok driving popularity. Influencers and customer reviews also contribute to shaping dining choices and trends.