Matty Matheson, the celebrated Canadian chef, restaurateur, and Emmy Award-winning executive producer of the acclaimed TV show The Bear, has ventured into a new culinary landscape: pantry staples. Driven by a desire to share the nostalgic flavors of his childhood and his signature cooking style, Matheson partnered with Wedge to create Matheson Food Company. His vision was clear: “I wanted people anywhere and everywhere to have my big, punchy flavors in their homes.”
The core mission was to translate Matty’s bold and memorable culinary essence into a brand that resonated with home cooks. Matheson Food Company is built upon the foundation of product excellence, designed for expansion across diverse food categories, and aims to inspire a global community to embrace the “Cook Like A Matheson™” ethos.
Inspired by the iconic Hereford Corned Beef, a nostalgic staple from Matty’s upbringing, the brand identity is visually striking. The vibrant primary colors not only echo Matty’s punchy, classic flavors but also seamlessly integrate with the established visual language of “Matty’s World,” familiar from his bestselling cookbooks, merchandise, and restaurants. This consistent branding reinforces the authentic connection to Matty Matheson’s established culinary personality.
Matheson Food Company launched with a range of products deeply rooted in Matty’s personal history: BBQ Sauces, Salad Dressings, and Mac n’ Cheese. These aren’t just generic pantry items; they are infused with personal stories and connections. Matty shares, “Our Green Olive Dressing is an ode to my mother in law Carol. Our Original BBQ Sauce is based on my dad’s original for ribs and chicken.” Each recipe within the Matheson Food Company line is meticulously crafted, tasted, and personally approved by Matty Matheson himself, ensuring the quality and flavor meet his exacting standards.
Matty Matheson’s distinctive voice and personality are integral to the brand, evident even in the product descriptions. The Mac n’ Cheese packaging proclaims, “All dressed up with one place to go: Your mouth. With a subtle smoky hint and a rich finish, you’ll be going back for seconds, thirds, fourths… Eat it straight from the pot or bake it into a casserole. The world is yours.” This playful and direct communication style is a hallmark of the Matheson Food Company brand. The product design evokes a sense of nostalgia with low-fi photography, further reinforcing Matty’s approachable and authentic persona.
This is just the beginning for Matheson Food Company. With a successful nationwide launch in major retailers like Walmart, the brand is poised for continued growth and expansion, bringing Matty Matheson’s unique culinary vision to kitchens across the nation.
