The iconic green and white logo plastered on coffee cups worldwide belongs to Starbucks, but contrary to popular belief, it’s not just any mermaid. The figure is actually a two-tailed Siren, a creature from Greek mythology. This captivating Siren was originally intended to embody the seductive allure of Starbucks coffee itself. However, the logo’s design has evolved over time, becoming more conservative than its initial iteration.
Many are familiar with Starbucks’ ever-changing seasonal drink menu, but fewer know the intriguing story behind the original logo. Terry Heckler, the designer behind the Starbucks brand identity, delved into old marine books for inspiration. He discovered the Siren and was instantly drawn to its captivating nature. Heckler believed that Starbucks coffee possessed a similar enchanting quality. This led to the creation of the original logo, featuring a bare-breasted, open-legged mermaid.
In Greek literature, Sirens symbolize temptation, luring individuals with their irresistible charm. This symbolism aligns perfectly with Starbucks’ ability to attract coffee enthusiasts. Who can truly resist the allure of a venti pumpkin spice latte or a creamy caramel macchiato? Starbucks has become a powerful magnet for coffee lovers across the globe.
However, less than a decade after Starbucks’ grand opening, the company decided to modify its logo due to its provocative nature. The original design was prominently displayed on the sides of delivery trucks, and the mermaid’s exposed breasts caused discomfort for some viewers. Imagine glancing out your car window only to be met with a large, exposed depiction on a delivery truck!
Fortunately for the multi-billion dollar company, altering the logo didn’t diminish its ability to entice coffee drinkers worldwide. People willingly spend substantial amounts on a single cup of Starbucks coffee, a phenomenon to which many, including myself, can attest. The revised, yet still alluring, logo remains perfectly suited for such an irresistible coffee empire.
In conclusion, the fast food chain with a mermaid as a mascot is, of course, Starbucks. Although the mermaid is technically a Siren, a two-tailed figure from Greek mythology, and its logo has transformed, Starbucks continues to captivate and seduce coffee lovers worldwide. Its enduring appeal is a testament to the brand’s ability to blend a captivating image with an undeniably irresistible product.
