Seattle and Austin, Texas (April 1, 2019) – Amazon Whole Foods Market is making headlines again with the announcement of a third wave of price reductions, set to delight customers starting Wednesday. This initiative brings even lower prices on a wide selection of fresh produce for all shoppers, alongside amplified benefits for Amazon Prime members, including more exclusive weekly deals across various departments.
John Mackey, co-founder and CEO of Whole Foods Market, emphasized the company’s unwavering commitment to high quality while embracing affordability. “Whole Foods Market is dedicated to upholding the rigorous quality standards we have been known for over four decades. In partnership with Amazon, we are excited to further reduce prices, building upon the success of our previous price investments,” Mackey stated. He further added, “Our commitment to sourcing, growing, and producing exceptional products distinguishes Whole Foods Market. We are steadfast in our mission to offer customers both outstanding quality they can rely on and the innovative products they anticipate from our brand, all while making these offerings more accessible through lower prices.”
Starting this Wednesday, shoppers at Amazon Whole Foods Market will notice significant price drops on hundreds of items throughout the store. The focus is particularly on top-tier, in-season produce, featuring a variety of greens, tomatoes, and tropical fruits, among others. For instance, large yellow mangoes are now priced at just $1 each, mixed-medley cherry tomatoes at $3.49 per 12oz container, and organic bunched rainbow chard at $1.99 each. These reductions represent an average price decrease of 20 percent on selected items storewide.
Beyond these general price reductions, Amazon Prime members are set to benefit even more. The number of exclusive weekly Prime Member deals is being doubled, accompanied by deeper discounts. Over the coming months, customers can anticipate over 300 Prime member deals on some of the most sought-after seasonal products.
Examples of the attractive weekly Prime member deals for April include:
- Organic asparagus: $2.99/lb, saving $2 per pound
- Organic strawberries: $2.99/lb, also saving $2 per pound
- Sumo Citrus: $2.49/lb, saving $1.50 per pound
- Air-chilled, no-antibiotics-ever whole chicken: $1.79/lb, with savings of at least 40%
- Spiral sliced ham: $3.99/lb, offering savings of at least 33%
- Animal welfare-rated, bone-in pork loin chops: $4.99/lb, saving at least $2 per pound
- Fresh, sustainable wild-caught halibut fillet: $16.99/lb, with savings of at least 35%
- 35% off all products from Justin’s brand
- $20 discount on Vega One Organic Shakes (24.3-26.9 oz. sizes)
- 40% off all plant-based products from Kite Hill
- 35% off all products from Epic brand
- Prepared sandwiches and wraps: 20% off
Furthermore, Prime members can enjoy an additional 10 percent off hundreds of sale items across the store, amplifying their savings even further.
These latest price cuts are a continuation of the ongoing efforts to reduce prices since Amazon and Whole Foods Market joined forces. Previous reductions have included popular items such as Whole Trade organic bananas, Chobani yogurt, and 365 Everyday Value Cage-Free Large Eggs. To date, these price reductions and Prime member deals have collectively saved customers hundreds of millions of dollars.
Whole Foods Market remains steadfast in its commitment to quality, adhering to stringent standards that prohibit over a hundred preservatives, flavors, colors, and other undesirable ingredients commonly found in food, such as high-fructose corn syrup and hydrogenated fats. In the meat department, animals are raised without antibiotics or added hormones. All seafood offered is either sustainable wild-caught or Responsibly Farmed, ensuring no use of antibiotics or growth hormones in feed and minimizing environmental impact.
Jeff Wilke, CEO of Amazon Worldwide Consumer, commented on the continued mission of the partnership: “Since Whole Foods Market became part of the Amazon family, our shared goal has been to make healthy and organic food more accessible to everyone. Over the past year, we have been diligently working to pass on savings to our customers.” Wilke added, “Customers trust Whole Foods Market for unparalleled quality standards throughout the store. Now, they can experience that trusted quality with even greater savings across all departments.”
For new customers curious about the benefits, Amazon Whole Foods Market is offering an enticing promotion. From Wednesday through the end of April, customers who sign up for Prime can receive $10 off their in-store purchase of $20 or more at Whole Foods Market. Details on this offer for new Prime members are available at amazon.com/WholeFoods10, where new members can also start a 30-day free trial.
Since Amazon’s acquisition of Whole Foods Market in August 2017, numerous initiatives have been launched to enhance customer experience and value:
- Exclusive Prime member savings: Prime members benefit from an extra 10 percent off hundreds of sale items storewide, plus access up to 20 exclusive weekly deals.
- Ultrafast delivery for Prime members: Two-hour grocery delivery from Whole Foods Market is available through Prime Now in over 60 metropolitan areas, with expansion planned for 2019. Delivery is complimentary for Prime members on orders over $35.
- Grocery pickup for Prime members: Convenient grocery pickup in as little as 30 minutes is available at select Whole Foods Market locations.
- Alexa shopping: Prime members can utilize Alexa to add Whole Foods Market items to their Prime Now cart and stay updated on weekly deals.
- Amazon Rewards Visa Signature Cardmember savings: Cardmembers with an eligible Prime membership earn 5% back on purchases at Whole Foods Market using the Amazon Prime Rewards Visa Card. Cardmembers without Prime earn 3% back.
- Convenient Amazon.com package pickup: Amazon Lockers in Whole Foods Market stores provide a handy option for customers to pick up Amazon.com packages or return items during their grocery trips.
For more in-depth information, visit amazon.com/wholefoodsmarket.
