Tyson Foods, a leading name in the food industry, has announced a significant update to its corporate branding with the introduction of a new logo. This refreshed Tyson Foods Logo marks a return to the company’s roots and signals a unified vision for the future. The unveiling, which took place internally on Thursday, February 8th, following a shareholder meeting, brings back a familiar visual element for the company.
The new Tyson Foods logo is a modern iteration of the red and yellow scalloped oval, a design deeply embedded in the company’s history, particularly associated with the Tyson Foods chicken brand. This design choice is a deliberate nod to the company’s origins nearly 90 years ago as a chicken-focused business. CEO Donnie King emphasized the significance of this change, stating, “Our new visual identity unifies our history and our future. Almost ninety years ago, Tyson Foods began as a chicken company, and today we have evolved into a world-class food company and recognized leader in protein.”
King further elaborated on the purpose of the rebranding, “Tyson Foods stands shoulder-to-shoulder with some of the best-known brands in the world. We will use our new corporate brand to help us communicate our purpose: Tyson Foods. We feed the world like family.” He highlighted the logo as an anchor to their legacy, reinforcing the company’s commitment to providing high-quality, safe, sustainable, and affordable food globally.
This Tyson Foods logo replaces the previous corporate image, a “T” weathervane inside a circle, which was adopted in 2017 under former CEO Tom Hayes. The weathervane logo, intended to represent direction and forward movement, was part of a branding strategy under Hayes’ brief leadership. Hayes, who resigned in May 2018 after only 18 months as CEO, also oversaw the relocation of the marketing division to Chicago, another initiative that has since been reversed under the current leadership.
John H. Tyson, chairman of Tyson Foods and grandson of the company’s founder, addressed the company’s upcoming 90th anniversary in 2025 during the shareholder meeting. He underscored that while Tyson Foods has expanded beyond its beginnings as solely a chicken company, its core mission remains centered on delivering healthy, sustainably produced, and affordable food to the world.
Chairman Tyson expressed confidence in the company’s current direction and leadership. “I can tell you the leadership team is focused, collaborative, and efficient, and I am looking forward to celebrating Tyson Foods’ 90th anniversary in 2025. We are moving in the right direction, and we are fundamentally strong and as prepared for the future as we have been in a while,” he stated. The return to a heritage-inspired Tyson Foods logo is seen as a visual representation of this renewed focus and a celebration of the company’s rich history as it approaches its 90th year.
